The “World Giving Index”, the largest study ever carried out into charitable behaviour across the globe found that happier people are more likely to give money to charity than those who are wealthy.
The “World Giving Index” used a Gallup survey on the charitable behaviour of people in 153 countries representing 95% of the world’s population. The survey asked people whether they had given money to charity in the last month and to rank how happy they are with life on a scale of one to ten. For all countries CAF compared the strength of the relationship between giving with both a nation’s GDP and the happiness of its population. CAF found that the link between happiness and giving is stronger than the link between wealth and giving.
The study also measured two other types of charitable behaviour alongside giving money – volunteering time and helping a stranger. The “World Giving Index” combines the levels of each charitable behaviour to produce a ranking of the most charitable nations in the world.
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