A great first step to take in improving your customer’s experience is to map out the journey your customer takes when dealing with your organization. Successful customer journey mapping exercises consider different customer personas, emotional components of the experience, moments of truth and various channels of communication. Customer Journey Maps is also a great platform to foster collaboration amongst team members and to unite all stakeholders towards a new customer-attentive mindset. Get all the confidence you need with CX Group’s Mapping support.
10 years ago
