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The Social Travel Index - A Country Perspective

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This map shows the Social Travel Index created by Peter Sullivan Tripl Co-Founder.

The Internet has allowed the world to become a much more global environment where geographic boundaries are eliminated and human interaction goes way beyond national borders. The rise of social networking combined with continuous growth of international travel has produced an opportunity to communicate with travelers, locals, and people within your network that transcends cultural differences and increases the overall travel experience. Tripl is building the world’s most comprehensive social travel platform, and was interested in measuring which countries would be impacted the most by a “social travel” product. An index was produced that took into consideration national Internet usage, social networking usage, and travel related activity.

How the Social Travel Index calculated?

To produce the index three separate categories were considered: overall Internet usage, social networking usage, and travel related data. The weights for each of these categories were as follows:

Travel Related Data - 40%
Social Networking - 40%
Internet Usage - 20%

Last updated: 13 years ago

Category: Tourism

Country	Index	Facebook users	Linkedin Users	Inbound Travelers	Spent on Travel	Internet Usage
Hong Kong	0.87	3,798,460	299,906	23,359,000	1,829.53	3,961,000
Norway	0.76	2,457,160	474,099	3,859,000	1,913.78	3,800,000
Singapore	0.7	2,531,020	533,904	7,080,000	1,249.73	3,105,000
Denmark	0.65	2,709,300	809,227	3,358,000	1,275.71	3,500,000
Sweden	0.63	4,379,320	763,018	2,746,000	1,257.67	7,000,000
Austria	0.63	2,579,260	190,208	19,952,000	1,567.15	4,277,000
Ireland	0.62	2,006,200	545,308	7,333,000	1,299.51	1,708,000
Canada	0.61	16,660,960	4,246,851	18,770,000	616.77	28,000,000
United Kingdom	0.6	29,853,020	7,510,809	5,871,000	1,149.47	40,200,000
Netherlands	0.58	4,646,920	4,904,274	10,012,000	1,103.71	15,000,000
Belgium	0.57	4,251,000	1,129,593	6,747,000	1,467.69	5,220,000
Switzerland	0.57	2,653,940	574,601	7,229,000	1,434.32	4,610,000
New Zealand	0.56	2,016,140	374,637	2,365,000	442.73	3,360,000
United States	0.53	152,897,200	46,695,520	5,871,000	317.44	208,000,000
Australia	0.51	10,436,860	2,175,488	5,497,000	647.22	11,240,000
Finland	0.5	2,013,680	421,402	2,080,000	688.0	3,600,000
Croatia	0.47	1,427,960	146,948	8,467,000	196.27	1,995,000
Uruguay	0.45	1,346,680	100,416	5,871,000	85.11	968,000
Malaysia	0.45	11,296,740	363,495	16,431,000	109.22	15,868,000
Portugal	0.44	3,914,500	555,702	15,200,000	319.84	3,549,000
France	0.44	22,698,940	2,789,504	76,001,000	386.88	29,521,000
Taiwan	0.43	10,192,740	489,389			14,760,000
Israel	0.43	3,488,120	414,991	1,903,000	538.4	2,000,000
Puerto Rico	0.43	1,483,540	65,651	3,686,000	406.66	1,000,000
Chile	0.42	8,642,120	592,017	2,027,000	74.18	5,570,000
Italy	0.42	19,850,000	2,628,692	36,513,000	413.61	32,000,000
United Arab Emirates	0.42	2,406,540	577,795	5,871,000	1,035.88	2,300,000
Germany	0.39	19,997,700	1,619,265	21,500,000	951.97	42,500,000
Hungary	0.37	3,400,760	142,308	3,446,000	287.72	4,200,000
Czech Republic	0.37	3,338,920	221,234	6,336,000	260.51	4,400,000
Greece	0.36	3,433,300	289,790	14,276,000	260.36	2,540,000
Slovakia	0.35	1,833,420	81,894	1,515,000	167.77	2,350,000
Spain	0.35	14,425,340	2,398,506	7,369,000	312.4	19,690,000
Argentina	0.33	15,930,280	1,178,959	3,895,000	92.8	9,309,000
Costa Rica	0.32	1,475,680	77,993	1,453,000	113.1	1,500,000
Serbia	0.32	2,923,120	170,229	725,000		1,500,000
Turkey	0.31	29,697,480	716,178	6,378,000	29.88	13,150,000
Bulgaria	0.31	2,157,660	118,640	4,837,000	174.27	1,899,000
Colombia	0.28	14,803,160	478,060	933,000	37.1	12,100,000
Venezuela	0.27	9,194,120	233,198	5,871,000	61.35	5,720,000
Jordan	0.27	1,747,120	78,865	2,987,000	110.59	1,127,000
Romania	0.25	3,490,820	445,167	3,274,000	30.99	12,000,000
Poland	0.24	6,478,980	495,569	15,200,000	108.87	16,000,000
Tunisia	0.24	2,604,260	85,631	6,378,000	42.99	1,722,000
Dominican Republic	0.23	2,273,820	60,391	3,691,000	48.0	1,677,000
Mexico	0.23	27,329,180	962,783	21,915,000	78.73	22,812,000
Japan	0.22	3,995,560	524,462	6,728,000	377.1	88,110,000
Peru	0.21	6,472,680	341,433	1,486,000	29.79	7,636,000
Philippines	0.19	25,535,120	405,795	2,623,000	19.1	5,300,000
Saudi Arabia	0.19	4,125,260	293,878	9,100,000	189.18	6,200,000
Ecuador	0.19	3,460,880	97,190	861,000	44.25	1,549,000
Thailand	0.17	11,128,080	170,020	11,567,000	83.89	13,416,000
Brazil	0.14	22,689,780	4,278,961	5,358,000	20.4	50,000,000
Morocco	0.14	3,641,920	168,780	5,843,000	30.6	7,300,000
Indonesia	0.12	39,193,980	392,804	5,002,000	21	13,000,000
Guatemala	0.1	1,557,140	49,802	1,316,000	37.1	1,320,000
Egypt	0.1	8,187,800	206,629	8,244,000	21.24	8,620,000
South Africa	0.1	4,163,940	696,171	7,369,000	78.97	5,100,000
Russia	0.1	4,269,480	315,809	22,201,000	114.89	30,000,000
Ukraine	0.1	1,455,720	170,110	6,378,000	25.15	10,000,000
Algeria	0.1	2,351,400	103,199	1,443,000	12.18	3,500,000
Vietnam	0.1	1,629,120	159,278	5,871,000		17,870,000
Pakistan	0.0	4,929,220	502,972	798,000	10.46	17,500,000
India	0.0	31,207,580	6,066,214	3,915,000	3.29	80,000,000
Nigeria	0.0	3,529,980	167,005	55,000	10.64	10,000,000
Bangladesh	0.0	1,827,800	106,884	208,000	3.17	500,000

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The Social Travel Index - A Country Perspective

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The Social Travel Index - A Country Perspective

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